SMUG Cycles


Over the past three or so years, Hertfordshire Superbike Centre has built up a very good relationship with Alley Media.

Web development, Social Media, Branding


SMUG Cycles takes a new look on e-bikes. They combine the visuals and aesthetics of stylish, fashion-magazine bicycles, with the ease and usability of an urban electric bicycle.

The exciting product launch, the buzz of all the photo-shoots and viral advertising campaigns (the race to work challenge!) and the general marketing, is all good fun!

We are also leading the marketing campaign, overlooked by the client, and will continue to do so upon full launch of the product.

The simple, stylish, yet effective website was designed by us. It is based on a CMS, allowing the client to change content as the please.